Dr Patrick McCartney is currently a JSPS Post-Doctoral Fellow at Kyoto University, Japan and a Visiting Fellow at the Australian National University, Canberra. You can read Patrick's CV here.
Patrick's post-doctoral project, titled: “Yoga Scapes: The Economics of Imagination and Utopian Aspirations of Transglobal Yoga in Japan” works at the intersection of the politics of imagination, the economics of desire, the sociology of spirituality, and the anthropology of religion. Patrick focuses on the global yoga and spiritual tourism industries, which exist within the multi trillion-dollar global wellness industry.
Within this globalised setting, Patrick works on untangling the subtler associations and processes involved in the socialisation of yoga practitioners into particular ideologies and ‘ways of life’. This is achieved through analysing the marketing strategies and rhetoric of the key social actors within this field, and how they use, or are inspired by, the Sanskrit episteme to legitimise certain worlds, identities and practices. This research is enriched with ethnography in yoga studios, online forums, yoga teacher-training courses, yoga festivals and retreats, and ‘Sanskrit-speaking’ villages.
Principally, the aim of the 'Yoga in Japan' project is to explore the ways in which the global yoga narratives are reconstituted into the Japanese spiritual marketplace and yogascape. The main question is: What makes yoga in Japan typically Japanese?
When Patrick isn't getting his nerd on, he is either walking through a forest, cycling up a hill, or blowing bubbles at the bottom of the ocean.
SOCIAL MEDIA MANAGER & RESEARCH ASSISTANT
While also moonlighting as the social media manager for this project, Aimée-Linh McCartney works a day job as a Training & Development Coordinator at RPF. Aimée-Linh is also a qualified group fitness instructor, yoga teacher and personal trainer, who facilitates a few HIIT-inspired yoga classes each week. Aimée-Linh is a passionate photographer, lover of the outdoors and all the culinary delights, especially Prahok, which is from her ancestral Khmer cuisine.